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Jaewon Choi

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#human-computer interacti... Preprint Aug 2026

FocusGen: Expanding Visual Design Exploration with a Simulated Focus Group of Persona Agents

FocusGen is presented, an interactive system that introduces external perspectives into visual design exploration through a "virtual focus group" of simulated persona agents, and is positioned as a divergence scaffold for early-stage ideation rather than a substitute for audience research.

Jaewon Choi, H. Vasconcelos, H. Lee et al. · 0 citations

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