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J. Villas-Boas

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Aug 2026

Authentic Campaign or Mass Brand Awareness: How to Choose the Right Influencers

Cristina Nistor, Matthew Selove, and J. Miguel Villas-Boas explain why micro-influencers are more authentic than celebrities. They also discuss how brands benefit from sponsoring different types of influencers.

Cristina Nistor, Matthew Selove, J. Villas-Boas · 0 citations

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