Aug 2026
Authentic Campaign or Mass Brand Awareness: How to Choose the Right Influencers
Cristina Nistor, Matthew Selove, and J. Miguel Villas-Boas explain why micro-influencers are more authentic than celebrities. They also discuss how brands benefit from sponsoring different types of influencers.
Cristina Nistor, Matthew Selove, J. Villas-Boas
· Management and Business Revi... · 0 citations