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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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J. Sopuru

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Open access Jul 2026

From Entrepreneurial Marketing to Environmental Performance of Small and Medium-Sized Enterprises in the UAE: The Roles of Market Agility, Customer Agility, Marketing Capability, and Market Turbulence

Entrepreneurial marketing (EM) has emerged as a critical strategic orientation for small and medium-sized enterprises (SMEs) navigating volatile markets, yet the mechanisms through which EM is associated with environmental performance of SMEs remain theoretically underdeveloped. Drawing on entrepreneurial marketing the...

R. Mohammed, J. Sopuru · 0 citations

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