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J. Martina

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Review Open access Sep 2026

ROLE OF SOCIAL MEDIA ENGAGEMENT METRICS IN SHAPING CUSTOMER PERCEIVED VALUE AND REVISIT INTENTION IN BUDGET HOTEL SEGMENTS

Background: The social media engagement has become a crucial ingredient of customer perception in the hospitality industry, especially in budget segments where online reviews make a lot of difference in their decision-making. By understanding the impact of engagement metrics on perceived value and revisit intention, ho...

J. Martina, S. S. Kumar, K. Nazni et al. · 0 citations

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