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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

J. Hanaysha

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Open access Jul 2026

Strategic role of artificial intelligence in affecting sustainable performance through moderating effect of performance management of digital marketing activities

The study found that all three parameters of the AI focused digital business strategy influenced the financial success of manufacturing companies; the biggest influences were from the development and resource parameters.

A. Aljumah, M. Nuseir, G. El-Refae et al. · 0 citations
Open access Jul 2026

Leveraging artificial intelligence for business sustainability through mediating effect of marketing innovation strategies and environmental management

The objective of this study is to examine how artificial intelligence (AI) enabled digital strategy causes to improve business sustainability through marketing innovation and environmental sustainability in United Arab Emirates (UAE). Data collection and analysis used structured questionnaire to gather data from 278 ow...

A. Aljumah, M. Nuseir, G. El-Refae et al. · 1 citation

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