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J. H. Hanf

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Review Open access Sep 2026

Where is means-end chain theory most usefully applied in food choice research? A systematic literature review

The means–end chain (MEC) framework (Gutman, 1982) links product attributes to personal values, helping explain consumers' underlying motivations. This study reviews the state-of-the-art of MEC applications in agri-food research within global food markets shaped by rapid innovation and increasingly complex choice a...

Capucine Dentraygues, J. H. Hanf · 0 citations

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