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Author

Israel Ehimare Ogbebor

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Review Open access Aug 2026

Effect of Competitive Strategy and Market Orientation on Business Sustainability in Southwest, Nigeria

This study examined the effect of competitive strategy and market orientation on the business sustainability of FoodCo Nigeria Limited in Southwest Nigeria. Specifically, the study investigated the influence of cost leadership strategy, customer orientation, differentiation strategy, and inter functional coordination o...

Sunday Adeniyi Olasehinde, Ibukunoluwa Ruth Olaleye, Israel Ehimare Ogbebor · 0 citations

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