Marketing Analytics for Gastrointestinal Cancer Prevention and Early Detection: Emerging Trends, Analytical Frameworks and Research Directions
Gastrointestinal (GI) cancers, such as colorectal, gastric, liver, pancreatic, and oesophageal cancers, continue to represent a serious public health concern because of their high prevalence and mortality and frequent delayed diagnosis. The evolution of marketing analytics offers new opportunities to address existing b...