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Author

Iris Salgado Valverde

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Open access Aug 2026

Healthy lifestyles and sustainability premium: economic valuation of ESG attributes in beer production

This study aims to assess whether sustainability attributes in beer – packaging and ethical production – generate measurable monetary value for consumers, and examines how healthy lifestyle patterns (health orientation and sports participation) moderate willingness to pay (WTP). The goal is to provide evidence rele...

Iris Salgado Valverde, Ángel Sabino Mirón Sanguino, María Pache Durán et al. · 1 citation

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