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Irene Olivia Salim

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Open access Sep 2026

The Effect of Hospital Brand Image and Patient Trust on Patient Satisfaction

Patient satisfaction is an important indicator of healthcare service quality and hospital performance. This study aims to examine the effect of Hospital Brand Image and Patient Trust on Patient Satisfaction. A quantitative approach with an explanatory research design was employed in this study. Data were collected thro...

Irene Olivia Salim, Vip Paramarta, Kosasih Kosasih et al. · 0 citations

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