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Immanuel Mu'ammal

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Open access Sep 2026

Business Model Development Using the Business Model Canvas

This study aims to evaluate and analyze the current business model of an MSME in Malang and to formulate a structured and prioritized business model development roadmap using the Business Model Canvas (BMC) approach. This study employs a qualitative approach, with the researcher serving as the primary instrument and th...

Sasa Aulia Putri, Immanuel Mu'ammal · 0 citations

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