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Ikhwan Darussalam

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Open access Sep 2026

Determinants of Digital Marketing Adoption and MSME Performance in Indonesia’s Halal Food Sector 

Background Digital transformation has become a strategic pillar of Indonesia’s economy, with an estimated contribution of USD 130 billion by 2025. Halal Micro, Small, and Medium Enterprises (MSMEs), particularly in the food and beverage sector, contribute approximately USD 180 billion annually, account for around 60% o...

Dwi Agustina Kurniawati, Ira Setyaningsih, Ikhwan Darussalam et al. · 0 citations

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