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Ida Zuniarti

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#software testing Open access Oct 2026

Demographic Differences in Consumer Trust and Online Purchase Decisions: Evidence from Smartphone Purchases in E-Commerce

The rapid growth of e-commerce requires a deeper understanding of the differences in consumer responses to online transactions. This study examines whether consumer trust and online purchase decisions differ based on gender, age, monthly expenditure, and online shopping experience in smartphone purchases through e-comm...

Ida Zuniarti, Hari Gursida, Agus Setyo Pranowo · 0 citations

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