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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Ida Bagus Angga Brahmanta

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Review Open access Oct 2026

S-O-R Perspective on Live Streaming, Customer Satisfaction, and E-Wom in Shopee Fashion Repurchase Intention

Purpose:Live commerce has become a strategic marketing channel for fashion products in Indonesia, yet prior studies have focused mainly on first-time purchase intention and impulse buying, leaving the drivers of repeat purchasing largely unexplored. Drawing on the Stimulus-Organism-Response framework, which explains ho...

Ida Bagus Angga Brahmanta, P. Primananda, I. G. Rihayana et al. · 0 citations

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