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Ibrahim Almatrodi

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Open access Aug 2026

The Emergence of a Digital Organisational Culture During a Digital Transformation: A Comparative Case Study

This comparative case study investigates the impact of digital transformation (DT) on the development of a digital organisational culture (OC) within two distinct university settings: one in Saudi Arabia and the other in the United Kingdom. Adopting a qualitative interpretive methodology, the research examines the intr...

Ibrahim Almatrodi, Dimitra Skoumpopoulou · 1 citation

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