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Ibikunle Babatunde

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Review Open access Aug 2026

Competitive Strategies as Predictor of Small and Medium Enterprises (SMES) Performance in Selected States in North Central Nigeria

Small and Medium Enterprises (SMEs) play a critical role in employment generation, innovation, and economic development in Nigeria. However, increasing competition, technological changes, and environmental uncertainty have made business survival and profitability more challenging for SMEs. Although previous studies...

Sule Ja'afaru Garba, J. O. Alabi, Ibikunle Babatunde · 0 citations

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