Skip to content
Log in
Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Iara Rocha

View on Semantic Scholar

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Review Open access 2026

Co-Branding as a Driver of Technological and Market Innovation: Case Study of Apple and Nike

This paper examines how co-branding can function as a catalyst for technological and market innovation, using the long-term strategic partnership between Apple and Nike as a case study. The Apple–Nike alliance was selected because it represents one of the most enduring, influential, and multidimensional co-branding col...

Z. Peredy, Iara Rocha, Mafalda Oliveira et al. · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.