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I. Zhulega

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2026

Theoretical Background and Types of Start-up Companies

The changing conditions affect all the economies of the world, but the most significant thing is that these conditions manifest themselves in small open economies with a high degree of dependence on external foreign economies partners. Because of it there is a need to proactively solve current issues and problems not only in economy, but also in geopolitics, logistics, medicine, security etc. Startups are businesses that are based on an innovative product and have high growth potential. Startups represent the potential to boost the national economy, enter the international market and provide a support to innovation. The most important difference between companies, which are just at the beginning of their lives, and start-ups is rapid growth, while area of business is no important. The aim of the article is to explore the theoretical foundations of startup companies. The article describes the life cycle phases of startup companies and categories of startups. The contribution of the article is to summarize the basic theory of startups, describes the concept of startup and examines the occurrence and sectors of start-up in the European Union.

I. Zhulega · 0 citations
Review 2026

THE TRANSFORMATION OF MARKET RELATIONS AMID THE RAPID DEVELOPMENT OF ARTIFICIAL INTELLIGENCE

Literally over the past two years, an innovative switch has taken place from artificial intelligence (hereinafter AI) as a “tool” for productivity growth to AI as an independent employee, whose authority includes the ability to autonomously make economically sound decisions, conclude economic relations, etc. To date, domestic experts and organizations have noted the dynamic development of AI agents in the Russian economic segment. Nevertheless, the theoretical review of this phenomenon remains at the stage of its initial development. As a result of the work carried out, four fundamental courses of improving the economy through the influence of AI assistants will be clearly defined: a change in market interactions due to the introduction of AI agents from both sides of economic interaction; the aspect of programmatic coordination and the possible presence of collusion; new types of risks resulting from this; transformation of organizational boundaries and new organizational challenges. The objectives of this scientific article include the structuring of conceptual methods for evaluating a variety of AI assistants and the establishment of leading courses for the transformation of market apparatuses and institutions within the framework of such a rapid development of AI. As for the research methods, they certainly include the analysis and coupling of both domestic and foreign scientific research in this field; paradigms of institutional economic theory, comparative assessment. The results of the development can serve as a material for updating antimonopoly management and creating an institutional economic space for AI assistants in the Russian Federation.

I. Zhulega, M. Grigoreva · 0 citations

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