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Author

I. Wilujeng

2 papers indexed here

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Open access Sep 2026

Beyond Country Labels: How Brand Equity and Social Status Shape Purchase Intention

The rapid development of information technology has made smartphones one of the important tools in supporting one's needs. Understanding how smartphone products influence consumers’ purchase intention in their country of origin can help technology companies in Indonesia develop more effective strategies for marketing t...

I. Wilujeng, Shifi Imla'ah Saidah, Shafa' Annisa Puspasari et al. · 0 citations
Review Open access Sep 2026

RISK-BASED BUDGETING IN HIGHER EDUCATION: AN INTEGRATIVE CONCEPTUAL FRAMEWORK OF ISO 31000 AND COSO FRAMEWORK

This study aims to develop a conceptual framework for risk-based budgeting in higher education institutions as a strategy to strengthen governance, efficiency, effectiveness, and organizational performance. The study is based on the fact that budgeting practices remain predominantly administrative and based on historic...

Ruly Wiliandri, M. Farhana, Trisetia Wijijayanti et al. · 0 citations

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