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I. Utama

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Conference Aug 2026

Understanding Consumer Purchase Intention in Online Beauty Shopping on E-commerce

The cosmetics industry has been significantly impacted by the rapid advancement of e-commerce, which has transformed the manner in which consumers obtain information and make purchasing decisions. Shopee has emerged as one of the leading platforms used to buy makeup products in Indonesia. Some of the factors such as br...

Christine Aristania Pakpahan, I. Utama · 0 citations

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