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I. Septiawan

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Review Open access Oct 2026

The Effect of Online Customer Reviews and Consumer Trust on Purchase Decisions among Marketplace Users in Indonesia

The growth of e-commerce has led consumers to increasingly rely on digital information before making product choices. This study aims to analyse the influence of online customer reviews and consumer trust on purchasing decisions among marketplace users in Indonesia. The study employs a quantitative approach with a caus...

C. Wijaya, I. Septiawan · 0 citations

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