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Author

I. Perevozova

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Review Open access Aug 2026

Evolution of digital marketing within the enterprise strategic management system

The article theoretically substantiates the evolution of digital marketing as an integrated component of the enterprise strategic management system. The relevance of the study arises from the gap between the widespread operational use of digital channels and the insufficient incorporation of market data, customer inter...

I. Perevozova, O. Diuk, N. Daliak et al. · 0 citations

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