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I. K. A. Wibawa

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Open access Aug 2026

How Hyper-Personalization Shapes Satisfaction, Trust, and Loyalty: A Study of E-Commerce and Social Commerce

It is suggested that integrating AI-Driven Personalization and Value Co-Creation Behaviour into a hyper-personalization strategy can enhance customer experience and foster consumer loyalty on e-commerce and social commerce platforms.

I. K. A. Wibawa, A. Maradona · 0 citations

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