Open access
Aug 2026
How Hyper-Personalization Shapes Satisfaction, Trust, and Loyalty: A Study of E-Commerce and Social Commerce
It is suggested that integrating AI-Driven Personalization and Value Co-Creation Behaviour into a hyper-personalization strategy can enhance customer experience and foster consumer loyalty on e-commerce and social commerce platforms.
I. K. A. Wibawa, A. Maradona
· Eduvest - Journal Of Univers... · 0 citations