Open access
Sep 2026
The Past and Future of Online Communities: The Evolution of Competition from Scale and Attention to Trust
The paper concludes that the future of online communities belongs to practitioners who deepen connection into trust—an approach anyone can replicate if willing to do the work, and precisely because it takes time and sincerity, those who commit build a moat.
I-Jui Lee
· Journal of Management, and D... · 0 citations