Purpose:Live commerce has become a strategic marketing channel for fashion products in Indonesia, yet prior studies have focused mainly on first-time purchase intention and impulse buying, leaving the drivers of repeat purchasing largely unexplored. Drawing on the Stimulus-Organism-Response framework, which explains ho...
Ida Bagus Angga Brahmanta, P. Primananda, I. G. Rihayana et al.· Journal of Entrepreneurial a...· 0 citations
Employee performance is a critical factor in maintaining competitiveness and service quality in rural banking institutions. This study examines the effects of emotional intelligence, interpersonal communication, and individual characteristics on employee performance at PT. BPR Tridarma Putri, Klungkung Regency, Bali. T...
Ni Luh Made Ayu Evanianti, Nengah Suardikha, I. G. Rihayana· International Workshop on En...· 0 citations
Organizational performance enhancement has become increasingly important as businesses seek to leverage emerging technologies within the Creative Economy in the era of Industry 4.0. Creative resources are essential in generating unique products, particularly those rooted in rural creative ideas; however, their potentia...
Putu Kepramareni, I. G. Rihayana, I. Sapta· Jurnal Ekonomi dan Bisnis Ja...· 0 citations
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