Author

I. G. A. Imbayani

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Review Open access Oct 2026

The Influence of Online Customer Reviews, Product Quality, and Influencer Marketing on Consumer Purchase Decisions: Evidence from NPure Skincare Consumers on Sociolla E-Commerce Platform

The rapid growth of e-commerce platforms has transformed consumer behavior in purchasing skincare products, where online information sources, product attributes, and digital marketing strategies play important roles in influencing purchase decisions. This study aims to analyze the influence of online customer reviews,...

I. Arini, I. G. A. Imbayani, Daniel Manek · International Workshop on En... · 0 citations

Open access Sep 2026

The Effect of Customer Relationship Management, Customer Experience, and Servicescape on Customer Loyalty through Trust at BPR Khrisna Darma Adipala

Intensifying competition in the banking industry, particularly among Rural Banks (BPR), requires stronger customer relationships, better service experiences, and supportive physical environments to foster loyalty. At BPR Khrisna Darma Adipala, growth in active customers has not been fully matched by product sales targe...

I. M. Suarsa, I. G. A. Imbayani, Ni Wayan Eka Mitariani · Jurnal Manajemen Bisnis · 0 citations