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Author

I-Ching Chen

3 papers indexed here

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Review Open access Sep 2026

A Study on the Impact Dimensions of Customer Experience on Cross‑border E‑commerce Platforms from the Perspective of E‑Commerce Politeness: The Case of Apparel

This study focuses on users’ e-commerce politeness experience in the apparel category on the cross-border e-commerce platform DHgate. E-commerce politeness differs from interpersonal politeness; it specifically refers to users’ overall experiential perceptions across the various stages of platform interaction. The s...

I-Ching Chen · 0 citations
Review Open access Sep 2026

A Study on the Influencing Dimensions of Customer Experience on Cross-Border E-Commerce Platforms from the Perspective of E Commerce Politeness — A Case Study of Outdoor Products

Against the backdrop of the rapid development of cross-border e-commerce, platform service quality and consumer experience have become key factors affecting transaction trust. This study adopts the perspective of “e-commerce politeness” and takes the outdoor products category on the DHgate platform as the research o...

I-Ching Chen · 0 citations
Review Open access Sep 2026

Research on the Driving Mechanism of E-Commerce Politeness on User Trust in Social Commerce Based on the Critical Incident Technique

The results reveal that value feedback, customer service, and consumption experience are key factors positively enhancing user trust on social commerce platforms, whereas platform functions are the main factors causing negative impacts.

I-Ching Chen · 0 citations

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