A Study on the Impact Dimensions of Customer Experience on Cross‑border E‑commerce Platforms from the Perspective of E‑Commerce Politeness: The Case of Apparel
This study focuses on users’ e-commerce politeness experience in the apparel category on the cross-border e-commerce platform DHgate. E-commerce politeness differs from interpersonal politeness; it specifically refers to users’ overall experiential perceptions across the various stages of platform interaction. The s...