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I. Arini

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Review Open access Oct 2026

The Influence of Online Customer Reviews, Product Quality, and Influencer Marketing on Consumer Purchase Decisions: Evidence from NPure Skincare Consumers on Sociolla E-Commerce Platform

The rapid growth of e-commerce platforms has transformed consumer behavior in purchasing skincare products, where online information sources, product attributes, and digital marketing strategies play important roles in influencing purchase decisions. This study aims to analyze the influence of online customer reviews,...

I. Arini, I. G. A. Imbayani, Daniel Manek · 0 citations

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