This study examines the factors influencing young consumers’ intention to choose green products in Hanoi, Vietnam. Drawing on the Theory of Planned Behavior and the green consumption literature, the study evaluates five groups of antecedents: personal factors, social influence, environmental awareness, green product at...
Huyen Thi Thanh Le, Dang-Hai Le, Huyen Thi Ngoc Nguyen et al.· Business Management and Stra...· 0 citations
The findings indicate that students’ adoption of ChatGPT is driven less by the general diffusion of AI technology and more by perceived personal usefulness, institutional guidance, and tool-level value.
Huyen Thi Thanh Le, N. Nguyen, Dang-Hai Le et al.· Journal of Social Science St...· 0 citations
We use cookies to run the site and, with your consent, for analytics and to show ads.
See our Cookie Policy.