Open access
Sep 2026
Instagram Engagement Mechanisms: Emotional, Informational, and Video Effects on Likes and Comments
Instagram has become an important platform for digital marketing communication, where user interactions indicate the effectiveness of brand-generated content. However, likes and comments are often treated as a single engagement construct despite reflecting different levels of user involvement. This study examines how e...
Muhammad Maula Razak, Mashur Razak, Humaidid Muhajir et al.
· AkMen Jurnal Ilmiah · 0 citations