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Open access Jul 2026

Translation as Image Crafting: Strategic Multimodal Highlighting in the Representation of Hangzhou’s Image

This article investigates how bilingual city promotional videos function as soft power instruments through strategic multimodal highlighting. Focusing on Hangzhou as a case study, it adopts a multimodal critical discourse analysis framework that integrates Kress and van Leeuwen’s (2021) visual grammar, van Leeuwen’s (1...

Yuanxin Yang, Hui Wang · 0 citations

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