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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Hue Thi Truong

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Review Oct 2026

Green Brand Equity: A Systematic Literature Review and Future Research Agenda Using a Two-layer Analytical Approach

Despite growing scholarly interest in and the importance of green brand equity (GBE), systematic literature reviews that integrate performance analysis with framework-based content analysis remain scarce. This study conducts a systematic literature review of GBE using a two-layer analytical approach, supported by Prefe...

Hue Thi Truong, Ta Huy Hung · 0 citations

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