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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Hubi Rahmat Andika

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Review Open access Aug 2026

Business Agility Mediates Product Innovation and Digital Marketing Effects on MSME Competitiveness

The competitiveness of micro, small, and medium enterprises (MSMEs) increasingly depends on their ability to innovate, utilize digital technology, and respond rapidly to dynamic market changes. This study aims to examine the effects of product innovation and digital marketing on MSME competitiveness, with business agil...

Andiniar Salwitri, Murry Harmawan Saputra, Hubi Rahmat Andika · 0 citations

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