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Howard Kim

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Distributional Validity and Calibration of a Korean Synthetic Persona Panel for Digital and AI Service Use: A Secondary-Data Validation Against the Korea Media Panel Survey

Personality-narrative conditioning beat demographic-only conditioning, but neither surpassed simple real-data baselines; Synthetic panels are thus not survey substitutes; their value is diagnostic, with operational use confined to settings lacking real data.

Howard Kim, Keun Tae Cho · 0 citations

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