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Houssame Eddine Balouli

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Review Open access Aug 2026

MAPPING THE NEXUS BETWEEN DIGITAL MARKETING, E-TRUST, AND E-REPUTATION A SCOPUS-BASED BIBLIOMETRIC ANALYSIS

This study maps the nexus between digital marketing, e-trust, and e-reputation through a Scopus-based bibliometric analysis of 229 articles published between 2016 and 2025. Using PRISMA-guided screening and bibliometric techniques, the study examines annual scientific production, citation impact, keyword co-occurrence,...

Houssame Eddine Balouli, Djaafar Boumaaraf · 0 citations

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