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Author

Hou-Sheng Duan

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Sep 2026

How to Sell a Sub-brand in a Global Supply Chain? The Impacts of Tariff Escalation

Tariffs significantly influence the global supply chain structure of multinational firms (MNFs). This paper develops a game-theoretic model and analyzes three sub-brand introduction structures: sub-brand introduction with importing finished products, a joint venture (JV), or a wholly-owned subsidiary, and highlights th...

Hou-Sheng Duan, Jia-Yan Xu, Si-Jing Deng et al. · 0 citations

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