Skip to content
Log in
Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Hongyuan Gan

View on Semantic Scholar

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

#small language model Open access Sep 2026

Should Ads Be Assertive? A Meta-Analytic Review of the Effects of Assertive Language on Perceived Freedom Threat, State Reactance, and Persuasion Outcomes

Advertising messages often use assertive language to capture consumer attention and drive behavioral compliance, yet empirical evidence for its effectiveness remains inconclusive and contradictory across studies and contexts. This meta-analytic review synthesized 142 samples examining the effects of assertive language...

Tsz Hang Chu, Dandan Liu, Hongyuan Gan · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.