Open access
Oct 2026
The customer is always king! Exploring how service experiences, identity fit, and social media shape customer satisfaction and loyalty in the café sector
China’s café sector has moved from excellent coffees to address experience, ambiance, exposure, and brand exclusivity. Stimulus-organism-response (SOR) theory furthers the social, emotional, and behavioural endeavours on customer loyalty in this evolutionary industry. This study investigated the influences of service...
T. Cham, B. Cheng, Bo Wang et al.
· Journal of Marketing Analyti... · 0 citations