Digital marketing has become an essential strategy for improving the competitiveness of micro, small, and medium-sized enterprises (MSMEs). However, existing studies have predominantly examined digital marketing adoption as a general organizational capability, while limited empirical evidence is available regarding whe...
Hilda Azkiyah, Risfa Mustifa Wangi· International Journal of Res...· 0 citations
The rapid expansion of digital commerce has increased the strategic importance of chat-based customer service, where customers evaluate not only the accuracy and efficiency of responses but also the manner in which communication is delivered. This study examines the effect of perceived tone of voice in chat-based custo...
Renda Sandi, Hilda Azkiyah· International Journal of Lin...· 0 citations
These findings demonstrate that reinforcement learning is a promising and scalable alternative to conventional heuristic and metaheuristic approaches for capacitated routing problems, particularly in dynamic logistics environments that require rapid and adaptive decision making.
Audrey Ariij Sya'imaa.HS, Hilda Azkiyah, Khandker Farid Uddin Ahmed· International Journal of Mat...· 0 citations
We use cookies to run the site and, with your consent, for analytics and to show ads.
See our Cookie Policy.