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Hetty Karunia Tunjungsari

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#explainable ai Review Open access Sep 2026

AI Transparency, Privacy Control, and Consumer Trust as Drivers of Purchase Intention in Omnichannel Retail

This study examines the effects of AI transparency and privacy control on purchase intention through consumer trust in omnichannel retail. Methods: An explanatory quantitative design was applied to survey data from 100 omnichannel consumers in Yogyakarta City selected through purposive sampling. The reflective measurem...

Salamatun Asakdiyah, Nur Afifah, Hetty Karunia Tunjungsari · 0 citations

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