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Herayati Herayati

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Open access Sep 2026

Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian pada Konsumen Kopi Jago Keliling di Wilayah Johar Baru Jakarta Pusat

This study aims to analyze the partial and simultaneous effects of Product Quality (X1) and Price (X2) on Purchase Decisions (Y) among Jago Keliling Coffee consumers in Johar Baru, Central Jakarta. Using a quantitative approach, primary data were gathered through questionnaires distributed to 100 respondents aged 20–34...

N. Maula, Herayati Herayati, Vicky Windasari · 0 citations

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