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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Heni Rahayu Rahmawati

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Review Open access Oct 2026

Repurchase Intention Dynamics: The Role of Emotional Value, Brand Trust, and Customer Engagement Among Buttonscarves Consumers

This study examines how Emotional Value, Brand Trust, and Customer Engagement shape Repurchase Intention among consumers of Buttonscarves, a premium Indonesian modest-fashion brand. Survey data from 120 Buttonscarves customers selected through purposive sampling were analysed using Partial Least Squares Structural Equa...

Y. Yuliana, Rahmawati, Heni Rahayu Rahmawati · 0 citations

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