Author

Hendra Halim

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Open access Oct 2026

Religiosity and halal food quality in shaping customer loyalty: The mediating role of perceived value in Banda Aceh

Competition within the halal food industry in Banda Aceh indicates that customer loyalty cannot be explained by halal compliance alone but is also shaped by food quality and consumers’ perceived value. This study aims to examine the effects of religiosity and food quality on customer loyalty and to investigate perceive...

Nurmeida Nurmeida, Ridwan Nurdin, Hendra Halim et al. · Journal of Economics and Bus... · 0 citations

Review Open access Oct 2026

The moderating role of Islamic Apparel Brand Personality in Thai fashion purchase intention through shopping proxy services among Muslim women in Banda Aceh

Purchasing Thai fashion through shopping proxy services (jastip) provides a cross-border consumption context for examining the roles of consumer attitudes, perceived behavioral control, and Islamic brand personality in Muslim women's purchase intentions. This study aims to examine the effects of attitude and perceived...

Dara Tazkia Almuna, Novi Indriyani Sitepu, Hendra Halim · Journal of Economics and Bus... · 0 citations

Open access Oct 2026

Understanding the digital ecosystem of MSMEs: An evaluative-descriptive content analysis of readiness, integration, and sustainable transformation

The findings indicate that MSME digital transformation progresses from technology access and adoption toward digital maturity, process integration, capability development, business model innovation, and sustainable transformation, shaped by organizational conditions, ecosystem support, adaptive capabilities, and contin...

Siti Aminah, Khairil Umuri, K. Amri et al. · Journal of Economics and Bus... · 0 citations