Generate, Evaluate, Improve: Agentic Multimodal Content Personalization with Synthetic Evaluation and Closed-Loop Learning for E-Commerce
E-commerce personalization has largely optimized which item to recommend while leaving how the item is presented - image, copy, video, and narrative framing - comparatively static. This paper presents an end-to-end agentic system for multimodal advertising creative personalization. The system maps a customer-product pa...