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Open access Sep 2026

Human or Virtual? A Study on Consumer Preferences for E‐Commerce Streamers

With the rapid growth of live commerce, both human streamers and virtual streamers are jointly shaping the landscape of the live‐streaming industry. When selecting a streamer type, should firms opt for human streamers or virtual streamers to more effectively stimulate consumer purchase behavior? Moreover, is this eff...

Hang Yin, Wan-Zhao Liu · 0 citations
Open access 2026

Stochastic User Equilibrium with Endogenous Dynamic Charging Pricing and Heterogeneous Preferences

: The rapid growth of electric vehicles (EVs) has made the spatial allocation of charging demand a critical operational challenge in urban networks. Effective pricing mechanisms must account for heterogeneous user preferences, road congestion, and charging-station capacity limits. This paper proposes a stochastic user...

Lin-Na Fan, Chen Li, Chi Wei et al. · 0 citations

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