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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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H. Monoarfa

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Review Open access Aug 2026

Analysis Customer Relationship Orientation and Sustainability Marketing: The Mediating Role of Co-Creation Value in MSMEs

Growing pressure to adopt sustainable business practices has not been accompanied by comparable progress among Micro and Small Enterprises (MSMEs), despite high levels of digital adoption. This gap highlights the need to understand how customer-oriented relational strategies can be translated into concrete sustainabili...

Arlin Ferlina Mochamad Trenggana, Arlin Ferlina Mochmad Trenggana, R. Hurriyati et al. · 0 citations

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