Skip to content
Log in
Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

H. Gunawan

View on Semantic Scholar

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Review Open access Sep 2026

Digital Marketing and Enterprise Performance: The Mediating Role of Market Access

Research Originality: This study is among the first to model market access as the mechanism by which four distinct digital marketing dimensions jointly drive enterprise performance in the context of an Indonesian developing economy. Research Objectives: This study examines how four digital marketing dimensions influenc...

Yolanda Soedibyo, H. Gunawan · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.