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Gurpreet Kaur

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Review Open access Jul 2026

Transforming Traditional Businesses Through Artificial Intelligence, Automation, and Data-Driven Strategies: A Systematic Review of Organizational Transformation, Operational Performance, and Competitive Advantage

This study provides a systematic review of the academic sources to explore the role of the combination of AI, automation, and data-driven strategies in supporting the metamorphosis of conventional businesses and enhancing their operational efficiency, organizational agility, and long-term competitive advantage.

Gurpreet Kaur · 0 citations

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