Open access
Jul 2026
Managerial attitudes toward AI: evaluating transparency, sense of control and fairness perceptions
How attitudes toward AI and control over it affect its expected performance in B2B marketing is shown, contributing to a deeper understanding of AI’s role in this context.
Christine Falkenreck, Grzegorz Leszczyński, Piotr Gaczek
· Journal of Business & In... · 0 citations