Ginevra Degregori

Bright sides and governance costs of GenAI in business processes: insights from a multi-case study analysis

The study conceptualises governance tensions in GenAI adoption as inherent paradoxes arising from the same mechanisms that create value, and proposes the Assure-Account-Align routine as a candidate bridge between contextual conditions (TOE) and dynamic action (DC), offering a sensitising device for future research rather than a validated framework.